Admix's sole goal is to provide a platform to maximize your revenue. We connect to the largest ad networks and most premium advertisers, but there are things you can do on your end to maximize your revenue.
Here are the levers you can play with to increase your revenue
1. Number of users
This one if obvious, but the most important thing you need to generate revenue is a large userbase. Advertising requires scale to work, as it is paid per thousand views. Of course you can use Admix to monetize apps of any scale, but realistically, meaningful revenues can be expected above 1000 daily active users. The more engaged your users and the longest they spend in your app, the more revenue you'll make.
2. Number of ads per app
As opposed to mobile advertising which limits the inventory to one pre-roll video or a few interstitials, Admix's non-intrusive inventory is virtually unlimited. You make revenue for each ad that loads in your scene, so the more ads you ad, the more money you make.
Of course, we do not recommend to overload your scene with ads, which would drive your users away. It is up to you to find the right ratio between revenue and experience. Using the developer platform, you can activate/deactivate placements on the runtime, so it is always better to create more placements to start with.
There are no benchmarks for ideal number of ads in a scene - it depends on the content and how native it looks. Some of pour publishers have only a few placements per scene, while others can have above 100 (in a street or a stadium for example).
3. Type of ads
As explained here, ad formats have different payouts. Video ads pay about 4x higher than banners. However banners have the highest fill rate (chance of the ad being sold).
Western regions like US, Europe have a high fill rate for videos, while Eastern Europe, Latam and APAC are stronger on banners, so it a compromise based on where your users are based. We recommend a ratio of 70% banner, 30% video.
You can also place different ads and activate/deactivate them on the runtime from the developer platform to maximize your revenue.