How It Works
Admix Components
At a high level, Admix enables developers to:
- Create ad space (called inventory) within their content.
- Sell this inventory programmatically to a wide network of advertisers in order to generate revenue.
The Admix technology consists of:
- A plugin for Unity or Unreal to create the inventory.
- A web UI called The Developer Platform to manage inventory and monitor performance.
- A server called the Supply Side Platform (or SSP) handling all programmatic sales.
We are connected to large advertising platforms like Verizon, Pubmatic and OpenX, and can access thousand of advertisers. Instead of pitching campaigns manually like our competitors, we provide a steady stream of instant and continuous revenue to you.
Vocabulary
Programmatic advertising means that buying/selling of media is taken care of by algorithms rather than humans.
In the advertising world, supply = the ad spaces in your apps and demand = the adverts filling this space.
A placement = one unit of inventory within your game, which will be replaced by an ad when sold.
An impression = one ad being shown
How do I make money?
Revenue is calculated per view, meaning every time the user can see an ad. For ease of accounting, prices are calculated per thousand views (otherwise called Impressions), or RPM (Revenue per Mile). For example, we talk about $10 RPM ($10 per thousand impressions).
Impressions
Impressions are counted when the ad enters the field of view, meaning when the content is starting to render around them. So an ad in another scene will only render when the user enters the scene and approaches this ad.
To learn more about how impressions are calculated, check our article related to gaze tracking.
Engagement
The second component that relates to revenue is how well the ad performs, i.e how long users look at them. Advertisers are looking to make a return on investment, so the longer the user engages with the ad by looking at it, the more budget the advertisers will allocate to your inventory in the future.
For these reasons, it is critical to place ads where users can see them. To learn more about how to place ads, check our articles on optimizing banners and videos.