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›Getting Started

Getting Started

  • Admix Quickstart
  • How It Works
  • Register a Developer Account
  • Download the Plugin
  • Install the Unity Plugin
  • Updating Plugin Version

Admix Plugin

  • Adding Placements
  • Banner Placements
  • Video Placements
  • Placement Settings
  • Adding Shaders
  • Understanding Gaze Tracking
  • Plugin Settings
  • Projects management
  • Dynamically Generated Content
  • About AdmixLocalConfig file
  • Consent Management Platform
  • PlayerInfo popup
  • Graphics API requirements
  • Admix Obfuscation rules

Developer Platform

  • My Apps
  • OFF Mode
  • SANDBOX Mode
  • Going LIVE
  • Placements setup
  • App versions
  • Publish page
  • Reporting
  • Forecast page
  • User Profile
  • App-ads.txt

Optimization

  • Choosing Your Ad Format
  • Starting to Generate Revenue
  • Increase My Revenue
  • Optimizing the Experience

Data

  • Admix and User Privacy

Tutorials

  • Sandbox mode on Android

How It Works

Admix Components

At a high level, Admix enables developers to:

  1. Create ad space (called inventory) within their content.
  2. Sell this inventory programmatically to a wide network of advertisers in order to generate revenue.

The Admix technology consists of:

  1. A plugin for Unity or Unreal to create the inventory.
  2. A web UI called The Developer Platform to manage inventory and monitor performance.
  3. A server called the Supply Side Platform (or SSP) handling all programmatic sales.

We are connected to large advertising platforms like Verizon, Pubmatic and OpenX, and can access thousand of advertisers. Instead of pitching campaigns manually like our competitors, we provide a steady stream of instant and continuous revenue to you.

Vocabulary

  • Programmatic advertising means that buying/selling of media is taken care of by algorithms rather than humans.

  • In the advertising world, supply = the ad spaces in your apps and demand = the adverts filling this space.

  • A placement = one unit of inventory within your game, which will be replaced by an ad when sold.

  • An impression = one ad being shown

How do I make money?

Revenue is calculated per view, meaning every time one user sees an ad. For ease of accounting, prices are calculated per thousand views (otherwise called Impressions), or RPM (Revenue per Mile). For example, we talk about $10 RPM ($10 per thousand impressions).

Impressions

Impressions are counted when the ad enters the field of view of the user, meaning when the content is starting to render around them. So an ad in another scene will only render when the user enters the scene and approaches this ad.

To learn more about how impressions are calculated, check our article related to gaze tracking.

How it works 01

Engagement

The second component that relates to revenue is how well the ad performs, i.e how long users look at them. Advertisers are looking to make a return on investment, so the longer the user engages with the ad by looking at it, the more budget the advertisers will allocate to your inventory in the future.

For these reasons, it is critical to place ads where users can see them. To learn more about how to place ads, check our articles on optimizing banners and videos.

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  • Admix Components
  • Vocabulary
  • How do I make money?
    • Impressions
    • Engagement
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