Admix takes user privacy very seriously and is fully GDPR compliant. We believe that successful advertising doesn't need to rely on farming unnecessary user data. However, there are a few things we need to track - mostly required by our advertisers to buy.
Ultimately, we are only capturing the information we need to maximize your revenue. We are working on giving you more control on your users data.
None of the parameters we track allows Admix or our partners to identify the end user.
|What we track||What it is||Why we track it|
|Advertising ID||A unique ID assigned to the device the app is running on (phone, headset)||Required by most advertisers to match it against their historical data and enrich user profile|
|Location||Country where the user is based||Required by advertisers as they mostly run national campaigns|
|Device type||Smartphone/headset brand and model the app is running on||Required by Admix and advertiser to optimize the ad delivery experience|
|User agent||Browser or webview being used to render the ad||Required by Admix and advertiser to optimize the ad delivery experience|
|OS version||Operating system the app is running on||Required by Admix and advertiser to optimize the ad delivery experience|