Banner Placements

Banners (or display ads) are the most basic type of placement. They display 2D static image content, much like a piece of paper or a poster in the real world. In the Admix platform, they are presented with a blue placeholder like the one below.

Formats

We support 6 sizes, which are all industry standard ad sizes to make sure that advertisers support them.

Size in pixels	Aspect Ratio
300x250	6:5
320x50	32:5
728x90	364:45
160x600	4:15
300x600	1:2
970x250	97:25

Using what you've learned in the previous tutorials, add your desired banners and place them into your game scene. The multiple sizes allow you to 'mix and match' your placements so that they fit your content better and create a more natural user experience.

 

How it looks

When the app is LIVE and serving ads, the Admix placeholder will be replaced with a real banner ad.

     

If this ad space isn't sold for whatever reason, the placeholder will appear transparent as if there were no ad at all.

Banners pros

Fill rate

Banners are the most popular ad format in the market and all the sizes Admix supports are widely adopted by advertisers. Therefore, banners are the best option to maximize fill rate (the percentage of your inventory that gets sold).

Ease of use

Banners can easily be placed anywhere in your content. Impressions are counted when the ad enters the field of view, so do not require any specific positioning in the scene. The longer the user engages with the ad by looking at it, the better the ad performs and the more money you'll make.

Performance

Banners are light (100Kb max), so add the least load on your application, which maximizes performance, especially on older devices.

Banners cons

Lower revenue

Being just a static image, banners are the least engaging ad format and therefore bring less revenue per impression. Based on the territory it can range from $0.2 to $3 CPM, while a video can bring up to 4x this amount.

Best practices

Do

• Resize your placements
  The bigger the placement, the more likely it is to be seen and therefore the more revenue you'll make.

• Overlay shaders
  Similarly, Admix provides you with some default shaders to make the ads texture even more realistic.

 

Don't

• Overlap your placements
  Stacking placements on top of each other is considered fraud as it is deceiving for advertisers. Moreover, it doesn't actually generate more revenue since they placements underneath will not be seen by players.

• Turn placements upside down
  Advertisers want to make sure their brand is displayed properly to the player so, for that reason, turning the ads upside down is not allowed.

• Hide your placements
  Placements that are hidden from players or that are too small to be seen well will not generate much revenue. Always remember that there will be some compromise between experience and revenue!